Data - Technology - Leadership

Tech East West

McGee Technology is developing the Tech-East-West (TEW) program to help Asian companies break into mature western markets. With the experience and backing of Andrew McGee and his partnership with industry insiders working in large Asian global tech companies, we have put together a collection of products and materials to help your business reduce risk and have the best chance at a successful market launch.

If you sell technology in western markets, particularly B2B, you need to have a good understanding of the western sales process and customer expectations. Our program is aimed to teach the eastern business leaders everything you need to know about operating your tech business in a western country such as Australia, New Zealand, The UK, Ireland, Western Europe or the USA.

We have taken our collective knowledge and experience of what worked and what failed from companies such as Huawei Technologies and Hitachi Limited to teach you the valuable lessons we learned, which include the following:

Culture Gaps - How to avoid simple cultural mistakes
The Western Sales Cycle - Learn to sell to western customers
Leading Western Teams - Earn respect and build a successful local team
Western Channel Partners - Build a channel of resellers and valuable partners
Customer Care - Understand support obligations and customer expectations
Political Safety - Plan to avoid becoming a political victim of trade wars

We plan to publicly launch the TEW program in the second half of 2020 but if you are a B2B technology vendor who would like to trial and provide feedback on our TEW material as a beta tester please contact McGee Technology to register your interest.

Watch this space for further information and announcements.